Not all agents are the same. Some will tell you what you want to hear to get the listing. Some will push you toward decisions that serve their timeline, not yours. Some are great marketers but terrible negotiators. Here's what to look for.

Experience in your market

You want someone who knows your neighborhood, understands local buyer behavior, and has a track record of successful sales in your area. Ask how many homes they've sold nearby in the past year.

Communication style

How quickly do they respond? How do they prefer to communicate—text, email, phone? Do they keep you informed proactively, or do you have to chase them down? This matters, especially when offers start coming in.

Honest Guidance

You want an agent who will tell you the truth, even when it's not what you want to hear. If your pricing expectations are unrealistic, they should say so. If repairs are needed before listing, they should say so. Honest guidance protects you from costly mistakes.

Marketing Expertise

How will they market your home? Professional photography and videography? Online listings across multiple platforms? Social media promotion? Luxury publication placement if applicable? Print materials? Open houses and broker events? You want a comprehensive strategy, not just throwing it on the MLS and hoping.

Negotiation skills

Marketing gets buyers to the door. Negotiation gets you to the finish line with the best deal. Ask about their approach to multiple offers, handling inspection issues, and navigating tricky contract terms.

chemistry

You're going to work closely with this person for weeks or months. If the vibe feels off or you don't trust them, keep looking.

When You Find "The One"

You'll know. Not in a rom-com way, but in a "yeah, I can see us here" way. That's when you move fast.